Just like every platform, ads can be expensive or affordable depending on how well the overall strategy is executed. Right now, TikTok’s CPM’s represent value as compared to Facebook and Google, so if you produce the right content and have a high converting post click experience you’ll benefit from better performing campaigns.
TikTok ads work very similar to Facebook Ads as a platform with the main difference being the style of ad that works best on each platform. User generated Content (UGC) ads are the primary driver of results on TikTok and the more native the ad, the better. On Facebook, motion graphics and image ads as well as UGC can all have a place in a funnel and they all work depending on the brand.
If you have a TikTok Ads agency like us that can produce high volumes of content for your campaigns then absolutely! One common thing that advertisers find tricky with TikTok is the speed at which creatives fatigue. This means you need a steady flow of fresh creative to make it work consistently
TikTok ads are fast becoming a suitable platform for any business as the platform matures quickly. As with any platform, if you can provide value and capture attention, you will win on TikTok.
We highly suggest a landing page specifically for TikTok ads traffic that is lightning fast in terms of load speed (under 2 secs) as this audiences attention span is very short. We’ve seen great success with adding trust badges such as “As seen on TikTok” to our TikTok landing pages to make TikTok audiences feel at home when they hit the landing page.
